Esquisito already has a solid social media following and a customer base, but needs a space to represent the brand and engage with customers.
This involves understanding the product—Esquisito tequila—and its audience. By asking questions about what the website wants to achieve—for the product and the brand—we are able to establish what we need to do.
After determining the purpose of the site and the needs of the user, we are able to begin the process of honing in on and defining the goals of the website.
We then create a more succinct statement that will allow us to create a design that will effectively communicate the goals and mission of Esquisito, while also allowing users to engage with the product and the brand.
The page always needs at least a few “must haves”, these would include descriptions of Esquisito's unique distilling process, their mission, and further information on their product(s).
Here we also decide on form and stylistic elements, i.e how the page will look to best represent Esquisito and our defined goals.
After building the hi-fi wireframe we had to see whether the design fulfills our goals for the landing page. We also determine any changes that should be made to align the design with user needs and our problem statement.
Some changes were made to layout for consistency as well as to certain elements for contrast and readability.
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